Welcome to UCLA469.21

Today is an exciting time to work in the communications field, as technology is empowering every individual, brand and organization to listen and be heard like never before. It’s a brave new world filled with opportunity, as well as challenges.

We’re also living in a very strange time (at least for now) due to the COVID-19 pandemic. Things that seemed unimaginable not long ago are now a given, such as the cancellation of major public events and the requirement for “social distancing.” How the pandemic will impact the communications field long-term remains to be seen.

For now, the impact on this course is a shift to an entirely online format. From the comfort and safety of our homes, we will discuss the latest strategies and tactics for social media success. We have some amazing guest speakers on the schedule. Each is a respected authority in his or her area of expertise… so be prepared to ask lots of questions during our live online discussions.

I look forward to seeing you on Zoom Tuesday evenings between September 21st and October 19th. Of course, we’ll also stay in touch online between class sessions as we work together to write another chapter of “Best Practices in Social Media for the Communications Professional.”

Erik Deutsch
Instructor, UCLA X469.21
Best Practices in Social Media for the Communications Professional
@ErikDeutsch