Week 2: A Conversation with Matt Meeks by Naomi Grossman

By UCLA X469.21 Student Naomi Grossman

During this week’s Zoom meeting we had the pleasure of learning from Matt Meeks.

Listening to Matt helped open my eyes to understand the genius behind so many marketing campaigns and all the different factors that come into play. He also opened my eyes to the different tactics marketing firms use to hook consumers.

We learned about the Marketing Funnel, which represents a way to break down the customer journey and create content for different types of consumers based on their position along the journey. For example, Matt explained that the largest section of the funnel involves generating awareness and interest. When targeting this section, the marketing team’s goal is to plant a message in the consumer’s brain. This is done by aligning the brand with something the audience is passionate about, such as humor, sex appeal, etc. This is why we sometimes see ads that seem random; the randomness makes us remember.

Matt explained that in order to be successful on any platform, it is important to know your audience and know the message you want to convey. When looking back on our class discussion, my biggest takeaways involve how to develop great content. When we don’t understand the audience and the message we want to reach, we’re likely to create content that the audience won’t respond to.