Free online tools to help you find, monitor, analyze and engage your audience online:

Google Alerts (
Keyword-based monitoring service that automatically notifies you when new content from websites, blogs, video sharing sites and discussion groups matches search terms you select.

Socialmention (
Track keyword mentions on more than 100 social media properties.

TweetBeep (
Keyword monitoring (ala “Google Alerts”) for Twitter posts.

Twellow (
Find people on Twitter based on keywords in their twitter bio.

Topsy (
Perform real-time topical search across major social media platforms.

Listorious (
Find individuals on twitter by topic, region, profession and other data culled from twitter lists.

WhosTalkin (
Search conversations on popular social media sites by keyword.

Klout (
Measure and generate a numeric score to rank someone’s influence for specific topics across a range of social media platforms.

BackTweets (
Finds tweets that include a specific URL so you can gauge how your links are being shared on Twitter. (
Search-friendly URL shortner with built-in analytics.

HowSociable (
Generate a “visibility score” for your brand accross a range of social media sites.

Alltop (
Akin to a newsstand for blogs – lists blogs (and recent headlines) to help you determine which blogs are most prominent for a specific topic.

Boardreader (
Search engine results for online forums and message boards.

Twitter Advanced Search (

KnowEm (
Check for the use of your brand/username and register it on more than 400 major social media websites.

Muckrack (
Find journalists on Twitter (sorted by outlet and beat)

Tweetdeck ( and HootSuite (
Monitor and post content on Twitter, Facebook, LinkedIn and other major social media sites via a dashboard-style application you download on your computer. Tweetdeck

BoardTracker (
Searches online forums and discussion boards for specific keywords.

IceRocket (
Real-time keyword search tool for blogs and a range of social media platforms.

BlogPulse (
Search engine and analytics for blogs.

Google AdPlanner (
Analytic data about any website (unique visitors/page views, user demograhics/interests, relevant sites, etc.)

General Website Analytics:

Google Analytics (
Installs on your website to provide analytical data regarding traffic and marketing effectiveness. Tracks visitors from referring sites including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.

Alexa (, Compete ( and Quantcast (